Every week, we bring you the top stories and analyses from the global Subscription Economy!

NY Times beats forecasts, thanks to digital subscription growth
By Reuters in New York Post
The New York Times Co. pleased investors with market-beating profit and revenue as digital subscriptions surged, underscoring the turnaround in its fortunes that had wavered as fewer people bought newspapers. The company added 157,000 digital subscribers in the quarter ended Dec. 31, taking its total subscriber count to above 2.5 million. Revenue from its digital-only subscription products, including news as well as crossword and NYT Cooking Recipes, increased 51.2 percent, to $96.3 million.

Thinking inside the subscription box: New research on e-commerce consumers
By Tony Chen, Ken Fenyo, Sylvia Yang, and Jessica Zhang on McKinsey.com

McKinsey surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups, as well as retailers and consumer brand manufacturers entering the market.

Inside Joymode, a subscription service saving you from buying all of the things
By Jonathan Shieber in TechCrunch

Los Angeles-based startup Joymode has just raised $14 million from the international technology conglomerate, Naspers. Joymode is a subscription business for people looking to rent the things that they don’t use every day such as cotton candy makers, popcorn machines, projectors, etc.

“Our whole premise is people should own less. We’re trying to help you fight the consumption hangover of debt and clutter and clutter and environmental impact,” says Joe Fernandez, Joymode’s founder and chief executive.

Check out highlights from this week’s SaaStr conference here!