This research provides technology business unit leaders five critical steps to achieve success in the transition.
Pay-as-you-go IT models and a growing acceptance of subscription are driving subscription-based business models across all types of products, including software.
Gartner interviewed vendors that successfully transitioned to subscription business models, whether deployed on-premises, hosted or in the cloud.
Download this complimentary Gartner report to get access to the five most valuable lessons learned in the process of transitioning to a subscription business model.
Gartner, Five Lessons Successful Survivors Learned in the Transition to Subscription-Based Business Models, JP Corriveau, Laurie F. Wurster, 20 November 2017.
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