As the media industry experiences a decline in advertising revenues, savvy media companies are returning to their roots: subscriptions.
But diversifying advertising revenue with subscription revenue isn’t as straightforward as you might think.
Download this eBook to learn more about:
- How the world’s leading publishing companies are pivoting away from ad revenue to subscription revenue
- The three most common challenges facing publishing companies that attempt to customize their existing antiquated systems
- The top 10 digital transformation use cases from publishing companies including The Rolling Stone, The Guardian, and The Economist