Journey to Usership™

Goodbye, Ownership.
Hello, Usership.

The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.

man using mobile device
STAGES

Let’s find your path on the Journey to Usership™

graph showing the stages of Journey to Usership

You are likely in
one of these stages

Launch-立ち上げ

You are launching a new subscription business or service offering.

Scale-拡大

You are ramping, expanding and scaling your business through automation.

Optimize-最適化

You are optimizing to increase subscibers and drive growth.

Lead-成長維持

You are leading your market in platform, data and ecosystem.

FOCUS AREAS

Where should your company invest to succeed in the Subscription Economy?

  • OFFERING
    DESIGN
  • SUBSCRIBER
    EXPERIENCE
  • FINANCIAL
    MODEL
  • BUSINESS
    OPERATIONS
  • ENTERPRISE
    ARCHITECTURE

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

ケーススタディを見る

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

ケーススタディを見る

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

ケーススタディを見る

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

ケーススタディを見る

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

ケーススタディを見る
FOCUS AREAS

Where should your company invest to succeed in the subscription economy?

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

ケーススタディを見る

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

ケーススタディを見る

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

ケーススタディを見る

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

ケーススタディを見る

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

ケーススタディを見る

Ready to get started?

As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.

Download the whitepaper
お問い合わせはこちらへ
The Journey to Usership whitepaper is the ultimate roadmap to guide your team and your business.
再生ボタン
Customer day keynote

The Journey to
Usership™ starts here

Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership™ means for your business.

詳細はこちら
Blog (en)

Get the ultimate primer on
The Journey to Usership™

Our Senior Director of Customer Strategy, JJ Xia shares what it takes to succeed in subscriptions. Learn how you can get started.

今すぐ読む
Zuora subscription order review dashboard UI

製品

Introducing: Unified Monetization

Zuora’s new Unified Monetization feature makes it easy to monetize anything-as-a-service, from recurring subscriptions, usage-based subscriptions, and now even one-time charges.

詳しくはこちら
次のステップに進む準備はできましたか？私たちのエキスパートにご相談ください。
お問い合わせ
ADDITIONAL RESOURCES

Learn from the best

Zuora’s customers give real-world advice on your biggest challenges in the Journey to Usership™.

導入事例

Acer Launches DaaS

Learn how Acer has found their path on the Journey to Usership™.

今すぐ読む
Ryan Toohil headshot- CTO - Aura - How to Onboard New Business Lines
ビデオ・オン・デマンド

Onboarding New
Business Lines

Get tactical advice from Aura’s Ryan Toohil on how to bring on new business lines.

詳細はこちら
Emad Issa headshot - Manager, Business Process - Absorb - How to Improve Deployment and Testing Agility
ビデオ・オン・デマンド

Improving Deployment
and Testing Agility

Emad IssaとAbsorb社のチームが、スピード感を持ってデプロイメントを管理し、テストを標準化している方法をご覧ください。

詳細はこちら
Ready to get started?
ご相談、お問い合わせはこちらから
お問い合わせはこちらへ
Ready to get started?
 Zuoraを体験無料で試してみる
Ready to get started?
ご相談、お問い合わせはこちらから
お問い合わせはこちらへ
 Zuoraを体験無料で試してみる
Ready to get started?
ご相談、お問い合わせはこちらから
お問い合わせはこちらへ
 Zuoraを体験無料で試してみる
Also of Interest:

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